- Meta Ads Specialist
Facebook & Instagram Ads That Generate Qualified Leads — Not Just Clicks
I help service businesses and e-commerce brands build full-funnel Meta campaigns backed by server-side tracking (CAPI) and conversion-focused landing pages.
CAPI Implemented
Tracking 100% Fixed
Focused Expertise
Tailored Meta Ads strategies for growth-oriented brands.
Scaling Meta Ads Post-iOS 14.5 Is Harder Than Ever.
Since the privacy updates, standard pixel tracking misses up to 40% of conversions. If your tracking is broken, Meta’s algorithm is blind. I solve the technical and creative friction points that stop your scale.
- iOS Tracking Issues & Attribution Gaps
- High CPL due to poor Audience Testing
- Weak Creative Strategy & Boring Ad Copy
CAPI Implementation
- Standard Pixel (Blocked by Browser)
- Server-Side Events (Unblocked)
By feeding Meta data directly from your server, we bypass browser tracking limits and feed the algorithm 100% accurate data.
Focused Expertise
Tailored Meta Ads strategies for growth-oriented brands.
01. Research
- • Competitor ad library analysis
- • Audience avatar development
- • Lookalike & Custom build-out
02. Creative
- • Ad copy variants (Direct Response)
- • Creative direction & brief
- • Hook and CTA testing
03. Structure
- • TOF/MOF/BOF Funnel build
- • Adv+ campaign optimization
- • Retargeting sequences
04. Technical
- • Pixel & CAPI Setup
- • Event tracking audit
- • Domain verification
05. Testing
- • Creative A/B testing
- • Landing page optimization
- • Bid strategy testing
06. Reporting
- • Weekly Loom video updates
- • Real-time data dashboard
- • Strategic growth roadmap
The Growth Process
A high-ticket service client was struggling with “junk leads” and high costs. By implementing a Conversions API (CAPI) setup and a new “Education-First” creative strategy, we qualified leads before they clicked.
- Result: 124+ High-quality leads in Month 1
Frequently Asked Questions
What's the difference between Facebook Pixel and CAPI?
The standard Pixel is browser-based and can be blocked by ad blockers or privacy settings (like iOS 14). CAPI (Conversions API) is server-side, meaning it sends data directly from your server to Meta, making your tracking much more accurate and reliable.
Do you create the ad creatives?
I provide high-converting ad copy and strategic direction for the visuals. While I don’t produce high-end video content, I offer creative briefs and editing direction. Full creative production can be added as an optional service.
What's the minimum ad budget?
I recommend a minimum ad spend of $1,500/month. This allows us enough “data volume” to properly test audiences and creatives to find the winning combinations that scale.
Stop losing leads to broken tracking.
Build a Meta Ads machine that actually attributes sales correctly. Book your strategy call today.